Eventful to power Los Angeles Times
The Guide is the Los Angeles Timesâ€™ new, highly relevant and hyperlocal resource for news and information on live music, book signings, art galleries, restaurants, family-friendly activities and more. Eventfulâ€™s comprehensive event content and robust platform for event discovery and sharing will provide The Guideâ€™s Web audience with a wide variety of event listings in the Southern California area.
In addition, by utilizing Eventfulâ€™s technology platform, The Guide will be able to tailor events pulled from Eventfulâ€™s extensive database to meet the specific online interests of The Timesâ€™ large and diverse marketplace.
The Los Angeles Times joins more than 1,200 companies using Eventfulâ€™s API technology to create targeted calendars and event listings for their specific audiences.