WebTrends, a provider of web analytics and online marketing solutions, announced that FastWeb, one of Italy’s largest broadband carriers, has selected WebTrends Analytics On Demand and WebTrends Dynamic Search to optimize their online marketing initiatives.

WebTrends Analytics provides FastWeb an in-depth view of the progress and results of online campaigns, to better understand how their visitors interact with their web sites. It also delivers immediate visibility into the return on investment (ROI) of online marketing initiatives. WebTrends Dynamic Search, a paid search optimization solution, works continuously to monitor, measure and refine the four elements that principally affect paid search advertising: keywords, creative, position and landing page. These combined solutions enable FastWeb to get real-time control on the effectiveness of its promotional messages, permitting performance optimization that enables a superior online experience for their visitors.

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