Greystripe is now offering advertisers the ability to target the iPhone audience through rich media ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads. The largest ad-supported applications and games network has made marketing to the iPhone mobile audience turnkey for agencies, digital media buyers and brands by supporting online ad servers like Google’s DoubleClick and Microsoft’s Atlas.

In an effort to make it easier for the online media buyer to purchase mobile, Greystripe has brought creative power to the iPhone with Flash creation tools. Each of Greystripe’s new ad formats are focused on consumer engagement:

· GS.Impact – offers all of the creative power of Flash on an iPhone, allowing brands to extend any online advertising campaign directly into mobile

· GS.Tailgate – offers the ability to create miniature advertiser-branded games in Flash and place them before, during or after existing iPhone games

Related posts:

1. NBC Universal partners with Greystripe on mobile games
2. Greystripe secures $5.5 million new funding to unify online and mobile ads as one solution
3. Greystripe to offer titles from Vivendi Games Mobile
4. Greystripe gets 14 million downloads of mobile games in under 12 months
5. Greystripe inks deal with Hands-On Mobile to deliver top rated ad-supported mobile games

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