Fluid, Inc. today introduced Fluid Social, the fastest, easiest way for companies to create interactive merchandising widgets for social networking sites and personal pages such as iGoogle, blogs, Facebook and MySpace. Part of the Fluid Retail merchandising suite, which has been deployed by dozens of retailers, Fluid Social enables companies to leverage the assets already in use in their online store to create rich-media branded widgets.

Fluid Social is the first productized solution for distributed merchandising. Its full-featured administrative tools make it possible for marketers and merchandisers to control both brand and product content displayed in widgets in real time, without involvement from engineers. This means the widget’s content remains fresh, relevant and in sync with their on-site merchandising strategies.

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