Focus Media forms partnership with Dentsu for Internet advertising in China
Focus Media Holding Limited, China’s largest digital media group, announced that its wholly-owned subsidiary, Hua Kuang Advertising Company has entered into a joint venture agreement with Dentsu to form a new Internet advertising company in China. The newly established company will focus on providing Internet advertising related services to clients of the Dentsu Group companies in China and will work closely with Focus Media’s Internet advertising division to strengthen its Internet advertising technology solutions capabilities and media sourcing competence. Dentsu Inc. will own 67% of the joint venture while Hua Kuang will own the remaining 33%.
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