Gigya releases social features, will traffic follow?
Widget provider Gigya announced the release of Gigya Socialize, a technology that gives website owners the ability to grow both traffic and engagement by adding social features. Gigya Socialize also gives site owners a choice: implement plug and play components or access the Open API for complete control.
With Gigya Socialize, any site can tap into this growth engine by incorporating popular social features like invitations, sharing, and newsfeed.
Social features can be engaging for users but it is not the only guarantee for traffic.