Google still behind Baidu in China
According to several interviews conducted by Pearl Research, the awareness level among Chinese youth demographic remains relatively low compared to Baidu. Moreover, Baiduâ€™s first-mover advantage combined with its strong local tie-ups makes it a formidable foe.
â€œI believe that Google will continue to face challenges in competing with Baidu in the Chinese search engine market. Baiduâ€™s lead is mostly a result of its Chinese brand, early market entry, strong entertainment functions and other youth-friendly features. However, many of our panel believed that Google offers a robust product with more relevant and precise search results.â€ said Allison Luong, Managing Director of Pearl Research.
The game is not yet over for Google. Despite the flaws cited above, its accuracy and depth of information enable the company to foster strong brand loyalty among its current users.