Google will launch later today through Campfire One a preview release of Google Friend Coonect, a service that helps website owners grow traffic by enabling any site on the web to easily provide social features for its visitors.

With Google Friend Connect, any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming – picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.

Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web.

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