Break in case of a Microsoft/Yahoo deal!

In order to cover their bases, Google has announced  that they are opening their massive content network to all ad buyers.  Basically, third-party ads will be accepted.

The move should please both advertisers and publishers alike, allowing them to better understand the value of their inventory and increase everyone’s revenue.

From Google:

“Today, we’re announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.”

Sounds like good news for everyone, except Microsoft and Yahoo.

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