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Gorilla Nation to represent CBS TV’s Horseland

Gorilla Nation has been selected to exclusively represent the online ad inventory for Horseland.com, a multiplayer game and community set in a virtual world targeting girls ages 8-18.

Horseland is a robust social network where users can design, raise, show and share their horses with an enthusiastic, engaged community. The site attracts several hundred thousand users each month who spend an average of 16 minutes with an average of 60 pageviews per visit. Besides the primary audience of young girls, their siblings, parents and grandparents are often involved in the experience. These adults tend to be well educated and wealthy, willing to spend money on their daughter’s expensive hobbies.

“Horseland” is also a national broadcast TV program which airs on CBS. As a cross media brand, Horseland enjoys strong awareness among its targets and represents a credible environment for marketing messages.

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