itsmy.com announced that its mobile-only social network has over one million registered users now. The ad-funded mobile community dedicates every user a free personalisable mobile homepage with a unique mobile web address to show and tell all friends – the main reason for the fast viral growth. All users register via the browser of their mobile phone in mobile internet, wherever they are.

itsmy.com identified two usage groups within the community: The active content creators who are uploaders with full profile (registered users) and the downloader-surfers, who watch Mobile TV, download videos and pictures and surf within the community (no registration necessary). The total user number of both groups reached 2.5 million by beginning of Q2/2008.

80% of the mobile phone users are from US and Europe. The leading states in the US are California and Texas, the leading cities Detroit and Cincinnati. The fastest growing countries in Europe are UK, Ireland, Italy and Spain. The users surf more than 300 million mobile internet pages per month. To this day more than 5 million videos, pictures and wallpapers were created and uploaded. Users built more than 4.5 million WAP sites like personalized homepages, “about me” pages, group galleries, flirt pages etc.

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