Crackle, a Sony Pictures Entertainment company, announced that Jonathan Shambroom will take over leadership as senior vice president and General Manager of the video entertainment company and will lead the company’s continued growth as it debuts new and original online short-form videos from Sony Pictures Television (SPT).

Crackle also announced they will have the exclusive debut window for new Sony Pictures Television distributed original short-form programming for new media, such as the new series. In addition to exhibiting content from outside producers, including the new upcoming SPT original short for program The Roadents, a flash-animated improvisational comedy described as “The Odd Couple” meets “Easy Rider”, Crackle will continue to develop programming in house from Crackle Studios. Crackle Studios incubates cutting edge and original talent from the Web to the living room.

Shambroom has overseen product development and marketing for the company since September, 2005. A proven product innovator, he has built category-defining products in the consumer entertainment space for 15 years. Previously, he was EVP, Products for Jumpstart, which launched Tagged.com and incubated Hi5.com. Prior successes include Evite.com, When.com and PF Magic, which were acquired by IAC, AOL, and Mattel, respectively.

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