JupiterResearch has found that the coming together of events, ranging from the introduction of the iPhone to the popularity of social networks among teens and young adults, is fundamentally altering consumer expectations of
cellular services. As a result, social networks hold the potential to be a killer application for cell phones.

According to a new report “Mobile Social Networking: Assessing Social Strategies for Carriers and Handset Manufacturers,” cell phones primarily play a disconnected role from social networks today. However, despite relatively low adoption of social networking activities on cell phones by the average cell phone user, active social networkers– those accessing their networks multiple times each day– are using their cell phones to interact with these sites, generating an enormous volume of traffic.

Handset manufacturers are beginning to make compelling plays in the mobile arena with social media by offering integrated mobile and PC-based experiences. Nokia, for example, has a “one-click” posting option for photos and videos from the camera application to their online media sharing site.

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