Kayak.com launches highly-targeted display ad platform
Kayak.com has launched an innovative display
advertising platform that helps travel marketers target their ads based on search criteria including destination, origination, trip dates, length of stay, specific airline/hotel/car brands and car type. Referrals generated by either ad type can pass consumers’ search information through to the advertiser’s web site, allowing the advertiser to display relevant search results instead of a generic landing page.
If you’re a consumer fed up with advertising, Kayak.com allows consumers to turn off display ads indefinitely by simply clicking on a “hide display ad” link below each advertising unit.
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