Kayak.com launches highly-targeted display ad platform
Kayak.com has launched an innovative display
advertising platform that helps travel marketers target their ads based on search criteria including destination, origination, trip dates, length of stay, specific airline/hotel/car brands and car type. Referrals generated by either ad type can pass consumers’ search information through to the advertiser’s web site, allowing the advertiser to display relevant search results instead of a generic landing page.
If you’re a consumer fed up with advertising, Kayak.com allows consumers to turn off display ads indefinitely by simply clicking on a “hide display ad” link below each advertising unit.
Related posts:
- Kayak.com launches what it dubs as the world’s largest hotel info website
- Kayak.com launches tools to help consumers calculate total cost of travel
- Travel Ad Network to rep Kayak.com eNewsletters
- Kayak.com secures $196 million funding; announces merger with Sidestep
- comScore Ad Metrix releases top US online display advertisers
Do you like this article? Submit it to Blogosphere News!
What do you think?