Social applications provider KickApps and widget syndication company Clearspring Technologies announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio, a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

KickApps recently launched an internal initiative around the development of WidgeADs, its new industry standard format for widget advertising. Using Clearspring’s WidgetMedia services, both companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers.

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