KickApps and WorldNow announced a strategic partnership to provide KickApps-powered social media applications to WorldNow’s customers. As part of the relationship, WorldNow will create and help to manage custom deployments of KickApps social media sites for its over 320 media clients, which include ABC, Cox Enterprises, Raycom Media and Young Broadcasting. This new offering adds to WorldNow’s suite of online products, consulting services and revenue programs that enable local media companies to build new businesses on the Internet.

Using KickApps, WorldNow’s broadcasters can now either add highly interactive functionality to their existing websites or create niche social media web destinations for their viewers. By adding photo and video sharing, blogging, message boards and viral syndication of content using Widgets, broadcasters can increase engagement on their websites and in turn create highly targeted incremental advertising inventory.

Related posts:

1. KickApps, Infinity Pro Sports partner on social media for sports
2. Major media companies, global brands deploy online communities with Akamai and KickApps
3. KickApps sets up operations in U.K. and Europe
4. KickApps announces support for foreign languages with a single click
5. New KickApps solution enables social media publishers to monetize video content