Last.fmannounced a new initiative called “Last.fm in a Box” with its key partners.

“Last.fm in a Box” allows partners to offer their users free access to Last.fm’s industry-defining and world-leading personalized streaming radio services direct from the partners web site.

The service is dubbed “Last.fm in a Box” because it’s a complete “soundtrack for the Web” experience for users—featuring millions of tracks from Last.fm’s unparalleled music catalogue. Based on the open platform of Last.fm, partner sites can adopt “Last.fm in a Box” simply, easily and quickly. The service will be ad-supported allowing brands and sponsors the opportunity to reach millions of highly engaged music fans across the Web beyond the Last.fm site.

“Last.fm In a Box” will be made available to multiple online platforms, including Bebo, Billboard.com, Break Media, CBS Television Stations, CBS Affiliates, eMusic, Frengo, Gigya, iGoogle, Live Nation, Meebo, MP3.com, Netvibes, Ning, Pageflakes, Photobucket, Piczo, Six Apart, Stardoll, WAYN.com and WordPress.com.

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