Pluck Corporation and The Scotts Miracle-Gro Company are collaborating to deliver a unique social experience to consumers visiting the Scotts.com site. By adding Pluck social media capabilities to its website in early 2008, Scotts has increased its capability to engage with consumers, enabling them to participate in blogs, forums, photo galleries and other interactive tools designed to inspire, assist and advise gardening enthusiasts – directly within the Scotts.com site experience. The ultimate goal for Scotts is to build relationships with existing and new consumers.

In conjunction with other marketing and user experience initiatives, the community-centric Scotts Miracle-Gro site has enjoyed the following results since debuting Pluck social media features in February 2008:

• Overall traffic to Scotts.com is up 18% year over year.

• The site has hosted more than 246,000 social interactions between consumers.

• Scotts.com rankings in organic search on Google and Yahoo! have significantly increased by cultivating the lawn and garden content available to consumers.

• Social media capabilities are a fixture of Scotts’ relationship-oriented online strategy.

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