LifeLock reaches milestone with one-millionth member
LifeLock, the identity theft protection company, has reached a major milestone with the signing up of its one-millionth member. Itâ€™s being hailed as a significant accomplishment for a company that only signed its first member in June 2005.
A proactive identity theft protection company, LifeLock begins by requesting, on behalf of its clients, the national credit bureaus place free fraud alerts on LifeLock membersâ€™ credit files. They also request their membersâ€™ names be removed from pre-approved credit card and junk mail lists. In addition, members receive LifeLockâ€™s WalletLock, eRecon and TrueAddress services. WalletLock works to cancel and replace all documents and personal identifying information inside a lost or stolen wallet. An ongoing patrol of over 10,000 websites where criminals illegally trade and sell information, eRecon searches specifically for LifeLock membersâ€™ Social Security numbers, credit card numbers, driverâ€™s license numbers and email addresses to make sure theyâ€™re not being sold or traded. LifeLockâ€™s TrueAddress service alerts members if they have had a change of address form filed in their name, a tactic used by identity thieves to reroute consumersâ€™ mail to the thiefâ€™s address. LifeLock members are backed by LifeLockâ€™s $1 million service guarantee.
The milestone is very important for LifeLock after customers in Maryland, New Jersey and West Virginia sued the company accusing that its service didnâ€™t work as promised.