Lijit Networks, Inc. has launched an advertising network that enables publishers to easily sell their own search ad inventory directly to advertisers. Lijit developed an infrastructure to manage the mechanics including inventory, placement, backfill, payment, and reporting, thereby allowing publishers to stay focused on writing great content while still realizing the most value possible from their search.

Publishers in Lijit’s network now have the ability to create a marketplace for their search ad inventory by simply setting their own pricing using a straightforward interface.

“We consistently hear from our publishers that they want greater control and flexibility over their search ads,” said Todd Vernon, founder and CEO of Lijit Networks. “Now, Lijit publishers can price and sell their own search ad inventory, keeping a large share of revenue.”

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