Live Nation and AdBrite announced the launch of Live Nation eFan Finder, a new proprietary service that helps local Live Nation concert promoters, artist managers and agents track and view the performance of Live Nation’s online advertising campaigns for thousands of shows it produces and markets in North America each year.

With Live Nation eFan Finder, Live Nation’s local marketers are able to easily create and place tailored ad campaigns for the company’s concerts, utilizing geo-targeting and other advanced matching technologies to connect with music fans on AdBrite’s network of 50,000 web sites. Live Nation eFan Finder then allows artists, agents, and band managers to see websites on which their ads have appeared and provides reporting to show how many times an ad was shown and clicked on.

The agreement between the two companies is basically a deepening of relationships. Live Nation has been using AdBrite in serving ads since last year.

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