LivePerson integrates live chat statistics with Google Analytics
LivePerson, Inc., has seamlessly integrated its live chat technology with the powerful Google Analytics reporting platform enabling small and midsized businesses to accurately measure the impact of the chat channel on sales and conversion rates.
Automatically included in LivePerson’s small and midsized business (SMB) products, this new, value-added feature helps customers pinpoint which
keywords and marketing campaigns drive visitors to chat; measure and track the impact of these interactions on conversion rates; and develop an accurate profile of visitors who interact via chat and subsequently make an online purchase.
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