Lyris, Inc., provider of an integrated technology platform for online marketers, announced the launch of LyrisHQ.com, a content rich, interactive marketing portal whose mission is to share online marketing best practices and knowledge with practitioners around the globe. The site features daily marketing blog posts, content devoted to specific online marketing channels, including email marketing, web analytics and site optimization, and guest editorial from industry leaders.

At LyrisHQ.com, site visitors can view the latest information on practices in email marketing, web analytics, search engine optimization and content management. Informative content on the site includes items on mobile email marketing tips, the impact of AJAX on web analytics, dayparting in pay-per-click campaigns and rich Internet applications.

The site offers a variety of means by which online marketers can share their front line experiences in online marketing including blog posts, white papers, editorial contributions and videos.

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