magnify360 launches Google Cost Optimizer
Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360, a leading provider of conversion optimization solutions, unveiled a new tool, called the Google Cost Optimizer.
The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.
Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more.
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Of course another simpler way to do Google cost optimization is to select the right keywords. I mean by this, ‘buying’ or action-taking keywords as opposed to just f ree info-seeking keywords. A new plugin for Firefox browser can achieve this. Geoff D.
By Geoff Dodd on January 29, 2009 1:02 am