Manhattan Media acquires 02138, plans social network
Manhattan Media has bought 02138, a magazine for Harvard alumni, with plans of expanding into social networking and event sponsorship, the New York Times reports.
As part of the acquisition, Manhattan Media President and CEO Tom Allon also announced that the company is launching a new division, Ivy League Media, which will publish a series of like-minded magazines, web sites and social networking events targeting alumni from other Ivy League schools, beginning with Princeton and Yale in 2009, followed by Cornell, Dartmouth, University of Pennsylvania, Columbia, and Brown in 2010 and 2011.
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