Media Layers and uVuMobile, Inc. has launched a joint mobile advertising offering. Based on Media Layers’ SMART solution, uVuMobile customers can now provide their subscribers with highly targeted video and audio on- and off-portal mobile advertising. Combining SMART’s innovative real-time personalization technology with uVuMobile’s robust content delivery network and top-notch content offering. This joint mobile advertising solution will deliver end-users a highly relevant and exciting content experience.

Media Layers’ comprehensive SMART solution provides operators and service providers a framework for managing the complete advertising cycle while maximizing the value of mobile ad space. With advanced built-in automatic predictive analytics tools, advertisers will be able to realize the highest rate of return on their investment (ROI).

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