MediaFLO USA, CBS Mobile and Victoria’s Secret unveil ‘Victoria’s Secret TV’
MediaFLO USA, a wholly owned subsidiary of Qualcomm Incorporated, in collaboration with CBS Mobile, which has a deal with Victoria’s Secret, has launched “Victoria’s Secret TV,” a new, dedicated, 24/7 channel on the FLO TV service that gives viewers an all-access pass to the 2008 Victoria’s Secret Fashion Show on their mobile phones.
On December 3, 2008 at 10:00 PM EST/PST, “Victoria’s Secret TV” will simulcast the 2008 Victoria’s Secret Fashion Show, which is airing on the CBS Television Network. Broadcast from the iconic Fontainbleau Miami Beach Resort, the show also will include appearances by Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr, as well as a musical performance by Usher.
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