Microsoft acquires Greenfield Online for $486 million
Microsoft is buying Greenfield Online, an Internet surveying company, for $486 million.
The deal is expected to strenghten Microsoft’s presence in European search. It is also Microsoft’s largest acquisition since abandoning its bid for Yahoo.
“We are investing heavily in EMEA because we see this as an interesting market for us and an opportunity to provide better services to consumers,” John Mangelaars, Microsoft’s vice-president for consumer and online services in Europe, the Middle East and Africa, said.
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