Microsoft Corp. announced significant momentum for Microsoft Silverlight resulting from new customers adopting Silverlight to deliver richer, more interactive media experiences on the web. Building on recent support from major content providers such as AOL and NBCOlympics.com on MSN, Microsoft announced new adoption of Silverlight by media and content companies worldwide, including Madison Square Garden (MSG) Interactive, Tencent, Abertis Telecom, Terra Networks Operations, SBSi, MNet and Yahoo! Japan.

With an average of 1.5 million daily downloads of the Silverlight plug-in, and growing, adoption of Silverlight around the world continues to accelerate momentum for compelling online media experiences for consumers. Media companies in particular – with an increasing emphasis on utilizing the Internet as a channel for content and new revenue streams – are taking the lead in delivering innovative new web experiences.

Related posts:

1. Microsoft officially launches Silverlight to rival Flash
2. Swarmcast joins Microsoft Silverlight Partner Initiative
3. NBC Universal, Microsoft team up for Olympic Games web offering
4. BlitzCast offers live broadcasting for console gamers
5. Microsoft signs deal with Linspire