Microsoft to provide contextual and paid search ads for Rodale’s web properties
Microsoft Corp. and Rodale Inc. have agreed to collaborate to deliver relevant advertising to Rodale’s portfolio of branded health, wellness and fitness web properties.
Under the agreement, Microsoft becomes the exclusive third-party provider of contextual and paid search advertising for Rodale’s online network, including its key brands MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.
All of Rodale’s extensive range of health and wellness websites are expected to begin providing Microsoft contextual advertising by the end of July, with paid search advertising to follow at a later date.
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