Millions of Us enters $1.5 billion virtual goods market with Virtual Greats
Millions of Us, an agency that specializes in virtual worlds and online communities, is launching Virtual Greats, a new company that will take advantage of the growing popularity of virtual goods. The company also announced that it has secured distribution rights for virtual goods associated with Justin Timberlake, Elvis Presley, Tila Tequila, Snoop Dogg, Paris Hilton, Raven Symone and Marvel’s The Incredible Hulk, across multiple media platforms.
Virtual Greats will be offering its wares across multiple virtual world and social media platforms. The company is entering its first major venture with the massively popular virtual world Gaia Online.