M:Metrics sold for $44.3 million to comScore
M:Metrics, a mobile measurement company, has been acquired by comScore for $44.3 million in cash. The transaction also involves the issuance of approximately 50,000 options to purchase shares of comScore common stock to certain M:Metrics unvested option holders.
M:Metrics offers three primary measurement products: MobiLens, a syndicated monthly online survey that captures overall mobile phone usage; MeterDirect, the industry’s first on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists; and M:Ad, the first competitive tracking service for mobile advertising that continuously monitors clickable display advertising.
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