Monsoon Ads, an aggregator of online display and contextual advertising for India, has launched its online video advertising and aggregation platform. Monsoon Ads is the first company to aggregate and serve video ads for the Indian market that enable video on demand web sites to generate revenue from streaming video views. Monsoon Ads also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the revolutionary advertising supported model.

Using Monsoon Ads, web portals are able to offer video content completely free by monetizing the video stream with periodic targeted advertisements. This is similar to the television model, however, unlike television where advertisers pay for the reach of a station/channel, Monsoon Ads charge advertisers only for advertisements that are actually viewed by users. The ads are delivered based on real time user information including location, age and gender of the viewer, allowing brands as well as local business to reach either the entire audience set or a specific audience restricted by the parameters that they select.

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