More than half of auto dealers to Include Internet video in marketing within next 12 months– The Kelsey Group
Fifty-nine percent of auto dealers say they plan to use Internet video on their own web sites during the next 12 months, up from the current 33 percent, according to a new study by The Kelsey Group. During this same 12-month period, the percentage of auto dealers using customer ratings and reviews will rise from 29 to 43, and the percentage using social networking sites will rise from 15 to 33.
In general, auto dealers are shifting more of their media mix online, with 62 percent planning to increase online media spending in the next 12 months, compared with only 17 percent for traditional media. Moreover, 46 percent of dealers will decrease spending on traditional media, compared with only 8 percent for online media.
Related posts:
- Gumiyo partners with HomeNet for mobile web marketing solution to auto dealers
- iMagicLab introduces social networking for auto dealers
- Internet advertising revenues nearly $10 billion in first half of ’07
- Singapore Internet users spend half of time online on social and entertainment sites
- Burst Media gets into behavioral targeting program for auto advertisers
Comment with Your Facebook Account
What do you think?