Morph Labs introduced the Morph Application Platform, an on-demand elastic Platform as a Service for Web applications. The Morph Application Platform provides ISVs, entrepreneurs and businesses with an integrated service delivery and management platform for Web 2.0 applications. The platform is powered by Amazon Web Services and provides an on-demand elastic infrastructure capable of growing and shrinking to meet the demands of the application.

The Morph Application Platform removes many of the barriers to entry for entrepreneurs and ISVs seeking to enter the Software as a Service (SaaS) market. By using the Morph Application Platform, developers can focus on business logic, application presentation and strategic differentiators allowing them to innovate, not administrate.

The Morph Application Platform brings scalability, simplicity, and cost-efficiency to the application deployment process. There is no hardware to buy or lease, no software to install and configure, and no idle intervals to get the application up and running. The Morph Application Platform provides a near instant deployment environment, giving developers the flexibility to startup, size, resize and shutdown application environments at will.

The Morph Application Platform combines open source and in-house developed technologies into a single on-demand solution. For each application, incoming web traffic is properly routed to the individual environments no matter where the applications live physically in the compute GRID. Load balancing, security, monitoring, and high availability are already built into the platform. Individual applications have a web application delivery stack as well as access to high speed caching, their own database instance, multi-tenancy APIs, search services, e-mail gateways and OpenID services. The combination of technologies, and configuration expertise and continuous management by Morph Labs makes the Morph Application Platform a simple choice for Web 2.0 applications.

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