MothersClick acquires MothersGroups.com, launches portal for network of parenting websites
The strategic acquisition of the unique domain, MothersGroups.com, represents the company’s focus on developing related and relevant online assets that contribute to the flagship service. “We believe MothersGroups.com is a definitive domain for our target audience,” says Andra Davidson, co-founder and president of MothersClick.com. “Since we provide services specifically for active moms and mothers groups, we are thrilled to own this important address and add value to our existing brand.”
While planning the expansion of its online services by rolling out a nationwide network of parenting sites, MothersClick has long recognized the importance of unique URLs to define and reach deeper into its marketspace and the company currently owns a portfolio of over 150 parenting-related domains.