mtvU has selected Polopoly to power the next generation of its end-to-end College Publisher platform. College Publisher is the only online publishing system designed specifically for the unique needs of the campus newsroom, and is currently used by the more than 550 college newspaper members in mtvU’s College Media Network.

The new web-based framework, which begins rolling out this semester, will enable student-run publications to interact with readers in much more meaningful ways. The system is optimized for today’s 24-hour multi-media news cycle, allowing publishers to quickly develop and deliver compelling news packages that combine text (stories or blogs),
photos, video and audio – without writing a single line of code. Further, upgraded community features – including user-developed profiles, forums and blogs, as well as Facebook distribution will enable papers to cultivate a rich dialogue with and amongst their readers.

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