MySpace announced the beta launch of the Community Builder advertising platform. The new platform gives MySpace advertisers the ability to build, maintain and customize brand profiles while also providing guaranteed valuable analytics to help them gauge campaign performance and make real-time adjustments to maximize effectiveness. The platform is currently being beta tested by Deep Focus.

The Community Builder platform is available in two versions, ‘Self-Service’ and ‘Full-Service’, enabling advertisers to effectively choose the solution that is most relevant for the brand and community depending on the level of customization required. Both versions give advertisers 24/7 access to update community elements (blogs, bulletins), increased analytics (via Hitbox) and increased profile functionality, giving them the control to create and maintain brand momentum with users in an unprecedented way.

Self-Service is aimed at advertisers who are familiar with MySpace and who have advanced design coding skills (CSS and XHTML) with the time and resources required to maintain a community.

Full-Service, in contrast, is a complete solution provided by MySpace for advertisers who require a premium in-house production solution with a fully-customized level of service that fully utilizes the wide variety of in-house MySpace experts in user experience, community design, and interactive element solutions (including sweepstakes and contests).

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