National Lampoon acquires Rivalfish.com
National Lampoon, Inc. has acquired Rivalfish.com for an undisclosed amount. It also retains an option to purchase its licensing division.
Prior to the acquisition, Rivalfish was part of the National Lampoon Humor Network. This acquisition follows the recent acquisitions of College Hangover and Drunk University.
Rivalfish.com was founded in 2004 by three college sports fanatics who shared a passion for finding success at other people’s expense. The merchandising and licensing division of Rivalfish offers products including hoodies, t-shirts and magnets for die-hard fans. Rivalfish allows buyers to customize the Rivalfish logo with their own teams and then place it on their choice of merchandise, giving each fan the chance to wear their colors with pride.
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