NBC Universal, owner of the exclusive U.S. media rights to this summer’s Olympic Games in Beijing, China, is teaming up with MSN and Microsoft in a strategic alliance to create “NBCOlympics.com on MSN”, a next-generation online experience for Olympic fans across the United States. With thousands of hours of competition video in both live and on-demand formats, deep analysis and results delivered from NBC’s broadcast and digital media teams, and Microsoft’s Silverlight technology to deliver deeply immersive user experiences, NBCOlympics.com’s coverage will be powered by MSN and Microsoft technology to complement NBC’s broadcast programming and put millions of fans in control of the Olympic sports, athletes and countries they want to watch.
The new alliance was announced during the keynote presentation of Microsoft Chairman Bill Gates at the Consumer Electronics Show in Las Vegas. The two companies will work together to deliver Olympic coverage to the U.S. online audience, powered using Microsoft’s Silverlight technology. During the Beijing Games, NBCOlympics.com content will be prominently featured on MSN.com, MSN Video ) and across the MSN and Windows Live networks, all moving the massive MSN Network audience to NBCOlympics.com’s complete coverage of the Games.