Netflix and LG Electronics announced that they are joining forces to develop a set-top box for consumers to stream movies and other programming from the Internet to HDTVs– bypassing the need to use a personal computer.

The technology collaboration supports the Netflix core strategy of offering a multi-dimensional, or “hybrid,” service that gives its more than 7 million members a variety of ways to receive movies and TV series for one, low monthly fee.

With the availability of the networked LG product planned for later this year, Netflix subscribers can watch movies streamed from the Netflix web site on their large-screen home theater HDTVs, in addition to the current capability to watch movies instantly on their PCs.

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