NewsGator, Gigya partner on new content syndication for media companies
NewsGator Technologies and Gigya are bringing new capabilities to media companies looking to grow both the audience and revenue for their content. NewsGator will integrate Gigyaâ€™s Wildfire distribution and tracking technology into its syndication network.
Major media companies around the world are turning to NewsGator Widget Services to simplify the syndication of content. With NewsGatorâ€™s syndication network, media companies have access to the industryâ€™s largest database of public RSS content. The network has an archive of over 2.1 billion individual content items and more than 7 million posts are added daily.
On the other hand, Gigyaâ€™s technologies have become the industry standard for distributing and tracking content on the social web, reaching 142 million unique widget users worldwide in May 2008.
It’s a good mix towards offering its media clients with a streamlined process for content syndication, the ability to distribute content to audiences on more than 50 platforms, and sophisticated tracking that details where content is being consumed.