Nielsen to measure real-time consumer feedback during Super Bowl via HeyNielsen
The Nielsen Company will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform HeyNielsen.com, a site geared to highly engaged entertainment enthusiasts. Hundreds of consumers from the volunteer panel will rate the 2008 Super Bowl ads in real-time using a proprietary HeyNielsen.com ratings and review scale. In addition, Nielsen will measure the degree to which other site members validate or agree with the posted reviews.
After each commercial break throughout the Super Bowl, Hey! Nielsen members will be asked immediately to rate each commercial on a scale from 1 to 4. Panelists can also add their own commentary after each commercial break and at the conclusion of the game. Results will show which commercials were the most and least favorable, and whether the panelists are likely to use this advertiser’s services in the future. Results from the live online focus group will be shared with Nielsen clients following the Super Bowl.