Social network for action sports Loop’d Network has launched the Nike 6.0 online community. Nike 6.0, a division of Nike, Inc., supports the next generation of action sports athletes and chose to build a dedicated community on Loop’d to reach athletes and enthusiasts who are passionate about surf, snow, freeski, freeride, wake, moto and BMX. The community features the first ever viral mash-up widget created exclusively for action sports and offers a unique opportunity for Nike 6.0 to connect with more than 300,000 action sports core enthusiasts that have joined Loop’d and helped make it the fastest growing social network in the category.

Once registered on the Nike 6.0 community on Loop’d, members can build their own viral mash-up by mixing and mashing their favorite videos and photos, and combining them with original content supplied by Nike 6.0. This allows members to create and design their own signature mash-up, get featured on the community and also publish the mash-up to other social networking profiles including MySpace and Facebook, among others. The community also features event news and information about the Nike 6.0 team athletes as well as new product information.

I am not a fan of viral mash-ups, though it is evidently a hit among teens and Nike and Loop’d is hitting the right mark here.

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