The U.S. online ad spending is going against the grain for it is expected to grow this year despite the present economic crisis. eMarketer.com predicts it will by 23% in 2008 while total US ad spending will just grow by 3.3%. The table shows the projected ad spending until 2012.
In terms of online ad format, search will still lead the pack with 40% of total spending going to its direction. Rich media/video ads is consistently gaining share while e-mail, display ads, and classified ads will slow down.
A senior analyst at eMarketer pointed out the need to measure online ads accurately is extremely important to attract marketers with reduced budgets.