Online ad spending set to grow despite economic slowdown
The U.S. online ad spending is going against the grain for it is expected to grow this year despite the present economic crisis. eMarketer.com predicts it will by 23% in 2008 while total US ad spending will just grow by 3.3%. The table shows the projected ad spending until 2012.
In terms of online ad format, search will still lead the pack with 40% of total spending going to its direction. Rich media/video ads is consistently gaining share while e-mail, display ads, and classified ads will slow down.
A senior analyst at eMarketer pointed out the need to measure online ads accurately is extremely important to attract marketers with reduced budgets.