Online advertising up 15.2% for first half of ’08
Internet advertising revenues in the US for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2 percent increase over the first half of 2007. The second quarter of â€™08 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter.
Search and Display-related advertising continue to set records. Search revenues totaled almost $5.1 billion for the first six months of 2008, up 24 percent from the $4.1 billion for the same period in 2007. Display-related advertising totaled close to $3.8 billion for first six months of 2008, compared to the $3.2 billion reported for the same period in 2007, showing about a 19% increase. Display-related advertising includes Display Banner ads, Rich Media, Digital Video, and Sponsorship.
We still have to see the full effect of the economic situation. It may be a different picture towards the end of the year.