Comments on: Online networks as practical research tools http://www.901am.com/2008/online-networks-as-practical-research-tools.html?utm_source=rss&utm_medium=rss&utm_campaign=online-networks-as-practical-research-tools New Media News Every Morning Fri, 10 Feb 2012 01:12:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jonathan Moody http://www.901am.com/2008/online-networks-as-practical-research-tools.html/comment-page-1#comment-13039 Jonathan Moody Mon, 21 Jan 2008 09:25:54 +0000 http://www.901am.com/2008/online-networks-as-practical-research-tools.html#comment-13039 An interesting post on engaging with consumers and forming a long term relationship to gain insight and support. You can set up You are absolutely right that this has to be done carefully by reaching out and selecting participants carefully and then taking care not just to sell to them. A useful adjunct to this and quite often a necessary first step is understanding where people are talking about particular products, services or brands in social media and extracting insight from this. This is important because: - This opinion mobilizes further opinion both online and offline - It is spontaneous, freely expressed, unfiltered and not censored - It allow you to access profiles that can be difficult to reach by other means: competitor customers, potential customers, former customer, opinion leaders The link below is to a paper I have contributed to the Journal of Online Research on the subject: http://ijor.mypublicsquare.com/ Let me know if you have any questions or would like to find out more An interesting post on engaging with consumers and forming a long term relationship to gain insight and support.

You can set up

You are absolutely right that this has to be done carefully by reaching out and selecting participants carefully and then taking care not just to sell to them.

A useful adjunct to this and quite often a necessary first step is understanding where people are talking about
particular products, services or brands in social media and extracting insight from this. This is important because:

– This opinion mobilizes further opinion both online and offline
– It is spontaneous, freely expressed, unfiltered and not censored
– It allow you to access profiles that can be difficult to reach by other means: competitor customers, potential
customers, former customer, opinion leaders

The link below is to a paper I have contributed to the Journal of Online Research on the subject:

http://ijor.mypublicsquare.com/

Let me know if you have any questions or would like to find out more

]]> By: Jack Tatar http://www.901am.com/2008/online-networks-as-practical-research-tools.html/comment-page-1#comment-12947 Jack Tatar Tue, 15 Jan 2008 15:03:21 +0000 http://www.901am.com/2008/online-networks-as-practical-research-tools.html#comment-12947 I run a focus group facility on Second Life called the iAsk Center. We've been doing focus groups for all size companies, non profits and associations there since early 2007. I can tell you that conducting research with online communities has its challenges but with proper techniques and experience, we have found the groups on Second Life to be not only cost effective but provide excellent value to our clients. See information on our services at www.iAskCenter.com I run a focus group facility on Second Life called the iAsk Center. We’ve been doing focus groups for all size companies, non profits and associations there since early 2007. I can tell you that conducting research with online communities has its challenges but with proper techniques and experience, we have found the groups on Second Life to be not only cost effective but provide excellent value to our clients. See information on our services at http://www.iAskCenter.com

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