Overlay.TV released a revolutionary video-commerce platform that will enable an entire generation of online video publishers to express themselves in a new way by personalizing and monetizing the billions of videos currently posted to the Internet. The Overlay.TV platform offers a simple way for publishers to unobtrusively link images within a video to marketers’ web sites – instantly converting passive online video content into an interactive revenue model.

Overlay.TV users can customize their video and embed the overlaid video anywhere, including blogs, personal websites and social networking profiles. Overlay.TV has also developed a specific application for Facebook users, allowing single sign-on so that current Facebook users can use their Facebook log-in information to seamlessly access the Overlay.TV site.

The Overlay.TV platform enables video to stream from most of the popular video sharing sites like YouTube, Metacafe, MySpace, Google Video and Yahoo! Video; among others. Publishers can overlay pictures, words, graphics on top of video and link to products or information on external websites. They can then share the enhanced video via email, their blogs, social networking profiles, personal websites and social bookmarking sites like del.icio.us and Digg. These capabilities allow the publishers to easily express themselves by putting their creative mark on the video. This also enhances the viewing experience for their friends and their network, without changing the integrity of the original video or interrupting the viewer’s experience. As video streams from its original location, viewers are able to opt-in to view “overlays” or turn them off.

With Overlay.TV platform, publishers are also able to monetize their “overlays” by linking to various e-commerce web pages. The platform provides publishers and e-commerce partners with tools to measure ROI and analyze resulting traffic to improve their advertising strategies, without increasing the costs associated with video production.

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