Pheedo provides RSS advertising for Gawker Media
Pheedo announced that Gawker Media, publisher of several of the webâ€™s most popular media properties including Gizmodo and Lifehacker, experienced more than 300 percent growth in RSS advertising revenue in the first quarter of 2008.
“Gawker Media has always made full content feeds available from the beginning, believing that the RSS channel was a valuable and under-levered distribution channel for marketing our content,â€ Christopher P. Batty, Vice President of Sales of Gawker Media, said.
According to a recent study from Universal McCann, RSS use is exploding, growing faster than all other key social media platforms, including social networking and video sharing. According to the study, the number of RSS users jumped 153% between June 2007 and March 2008.