The New Stuff

PlaySpan secures $16.8 million in Series B funding; To expand in Europe and Asia

PlaySpan, Inc. has raised $16.8 million in Series B investment from Easton Capital Group, Menlo Ventures, Novel TMT Ventures, STIC and other undisclosed investors. This new capital brings the company’s total funding to $24 million. The new funding will be used to expand into Europe and Asia and to grow PlaySpan’s global publisher and user-base.

“Online games publishers and social media application developers are looking for new sources of revenue beyond traditional advertising and subscriptions. We are enabling a new business model in the form of micro-transactions for users that prefer the pay-as-you-go model,” said Karl Mehta, Founder and CEO of PlaySpan. “It is a testament to our market-leading position, demonstrated growth, and the long-term potential of virtual goods and micro-transactions that we have raised a significant round in spite of the current economic climate.”

The pay-as-you-go model has gained rapid adoption and is poised for tremendous future growth because it gives consumers more control over their entertainment experience and offers publishers expanded revenue opportunities. PlaySpan offers publishers and developers a complete out-of-the-box platform for managing secure, efficient micro-transactions, virtual goods sales, global alternative payments and peer-to-peer trading. PlaySpan’s platform enables any developer to monetize any content at any price for any user in any country, said Mehta.

Recently Published

christmas sales

4 Tips to Help Your Business Prepare for Seasonal Sales

Most companies experience seasonal surges and dips in revenue. For ...


How Podcasting Can Improve Your Blog’s Reach

You’ve probably heard, at some point, that blogging has created ...


5 Keys to High Converting Websites

It doesn’t matter your industry, product, or goal – one key to ...


How To Market Your Podcast

Podcasting is the new cool thing to do. It’s like radio for ...


Tips For Becoming A Podcast Or Video Sensation

If you want to become famous, whether on a small scale or a large ...

grocery shopping apps

10 Shopping Apps Worth Using at the Grocery Store

Grocery shopping is no mean task. Most women, however, including moms ...

online marketing

5 Techniques For Online Marketing Success

Online marketing is a cornerstone of business success regardless of ...

technical writing

4 Terms Tech Writers Have to Stop Misusing

I get that you’re a tech writer and not a computer scientist. ...

smart car

What You Can Expect From the Smart Car Industry

For years, the focus of technology has been on PCs, tablets and ...